You have always wanted to be an entrepreneur with a unique streak. You have always wanted to do things differently and this is exactly what drives you to make your business stand out from the crowd. It is possible to market your products or services in a very special way. It is all a part of your unique brand identity. When you are trying to create the most distinctive perception about your company, it is essential for you to choose a path that is less traveled. This is the only way you can beat the competition that has made your industry so chaotic. Presenting to you a few marketing ideas that will completely change your brand image before your customers. Let's start:

Analyze Your Current Performance

You need to understand what your current market position is and therefore, what this calls for is a complete analysis of your marketing efforts and also your sales funnel. You will have to make sure that your brand holds the same credibility among your audience both online and offline. You can take the help of surveys and questionnaires which you can distribute across your mailing list and also at the nearest shopping mall. It is not going to take a very long time to conduct this little survey. In fact, you are going to be amazed by the quantity and quality of feedback that you get from these channels.

Evaluate Your Social Media Marketing Function

Social media marketing has already become a very essential part of your overall marketing strategy. You need to ask yourself a few important questions while you are in the process of evaluating your social media strategy. A glimpse of what they should look like is given below:

• Are you creating relevant posts for your audience? 
• Do you create content that is able to solve their pain points? 
• Do your posts receive as many shares and likes as they used to a few months ago? 
• How many followers do you have on YouTube? 
• Do you get trolled for any of the content that you put up? 
• Have you posted any repetitive or redundant blogs or articles on any of your social media platforms? 
• Have you received any backlash for associating with a social media influencer?
• What is the number of visitors you get to your website through those posts?
• How many of them convert?

Once you find the answers to the questions, you will have enough insights as to what to do with your current social media strategy.
 

Re-Imagine And Recreate Your Business Logo

This might seem like one of the easiest things to do but it is not at all the case. To be able to narrow down to a few specific designs and concepts you will have to associate with a highly skilled and thoroughly professional graphic design agency in the city. Your logo is the face of your business that your audience recalls the moment your name is mentioned. Recreating your business graphics and logo is an integral part of your brand-building exercise. The graphics and color schemes that you use to represent your brand are going to impact not just your local but international audience. This piece of graphic should be relatable, memorable, and aesthetic, and must represent the principles and ethics that you stand for.

Invest Time And Resources In Brand Videos

Videos are always going to get more engagement from your customers as opposed to blogs, articles, and even images, and infographics. This is because they are somewhat of an interactive platform and they have a very high entertainment value. They can be used to educate your viewers and even to invite opinions and feedback. You can make illustrations and explanations in addition to tutorials a part of these videos. The best part is that you can post them on your official website, Facebook, Instagram, and any other platform that supports video uploads. It allows you greater reach and establishes you as a brand willing to connect with your audience.

Pay Attention To Your Product Packaging

We have come back to the use of graphics. Remember aesthetics in imagery are always going to attract attention. Your product design and even its packaging are going to create a huge impact on your users. It is better to get into a deep discussion with your graphic design agency to come up with colors, themes, textures, patterns, pictures, original artwork, and many other creative elements to create a package that speaks to your customers. Even a minor change in your product package leaves a big impact on your consumers.

So There You Go Now

Making your business stand out from the crowd is going to be a journey. Whether you decide to re-evaluate your social media strategy or get in touch with a graphic design agency for a complete overhaul of your brand, you cannot expect results overnight. It is important for you as an entrepreneur to give your 100% and also keep a positive attitude. These marketing ideas do give results but only when you are practical and patient, and make it a point to constantly measure their progress and impact.